Start Selling on Whatnot
Every Whatnot shop starts the same way: an approved seller application, a clean account, and a first listing that sells. This section walks you through each step in order, from what Whatnot looks for when it reviews your application to how auctions, Buy It Now listings and your Seller Hub fit together.
If you're brand new, begin with the step-by-step guide to selling on Whatnot, then work through requirements, the application and your first-show checklist. Already approved? Jump to listing, auction setup, account settings and the rules that keep your shop in good standing. Sellers outside the US will find dedicated guides for the UK, Canada and Australia.
Start here
How to Sell on Whatnot: Step-by-Step Guide for New Sellers
To sell on Whatnot, download the app, create an account, and apply to become a seller with details about what you sell. Once approved, set up payouts and shipping, list your inventory as auctions or Buy It Now items, schedule a live show, and ship each order promptly with the prepaid labels Whatnot provides.
All Start Selling Guides
Whatnot Seller Application: Requirements, Approval Time & Tips to Get AcceptedWhatnot seller application guide: what Whatnot asks, how long approval takes, how to get verified to sell, and practical tips to improve your chances.Whatnot Seller Application Denied or Pending? What to Do NextWhatnot seller application denied, rejected or stuck in pending review? Learn the common reasons, when to contact support, and how to reapply successfully.What Do You Need to Sell on Whatnot? Requirements ChecklistWhat do you need to sell on Whatnot? A full checklist of seller requirements: age, country, approval, allowed items, equipment, shipping and payout setup.Can You Sell on Whatnot Without Going Live?Yes, you can sell on Whatnot without going live using marketplace listings and non-live formats. Learn how it works, its limits, and when live shows win.Your First Whatnot Show: A Complete Pre-Show ChecklistPlan your first Whatnot show with this complete checklist: inventory, pricing, setup, run of show, what to say live, and post-show shipping for beginners.Whatnot Seller Hub: Where It Is and How to Use Every ToolWhere is the Whatnot Seller Hub and how do you turn on seller tools? A practical tour of the seller dashboard: listings, shows, orders, payouts and analytics.How to List Items on Whatnot (Auctions, Buy It Now & Bulk)How to list items on Whatnot step by step: create auction and Buy It Now listings, relist unsold items, bulk list with spreadsheets, and import inventory.How to Set Up and Run Auctions on Whatnot as a SellerHow to run an auction on Whatnot as a seller: set up auction listings, start bids live, choose timers and sudden death, set starting prices and avoid mistakes.Whatnot Account Setup: Profile, Verification & SettingsWhatnot account setup guide: create a profile picture, verify your phone number, fix verification code issues, and change your address or phone number.Can You Have Multiple Whatnot Accounts?Can you have multiple Whatnot accounts or a second seller account? What the rules generally allow, the risks, and safer ways to run more than one niche.15 Whatnot Beginner Seller Mistakes (and How to Avoid Them)Avoid the most common Whatnot beginner mistakes: pricing, shipping profiles, dead air, no promotion and more. Practical tips and advice for new Whatnot sellers.Whatnot Seller Rules: Policies, Shill Bidding & Conduct StandardsWhatnot seller rules explained: shill bidding, prohibited items, giveaway rules, shipping standards, community guidelines and how to keep your account safe.Whatnot Vacation Mode, Pausing and Cancelling ShowsWhat is vacation mode on Whatnot and how do you use it? Plus how to cancel a scheduled show, pause a live show, reschedule and delete past shows safely.Banned or Suspended on Whatnot? Causes and How to AppealWhatnot account banned or suspended? Learn common causes, how to appeal and get unbanned, what happens to payouts, and how to report a seller on Whatnot.Selling on Whatnot in the UK: Setup, Fees & What to KnowWhatnot UK explained for sellers: how to apply, commonly reported fees and VAT, shipping, tax basics and whether the app is legit in the United Kingdom.Selling on Whatnot in Canada: Setup, Shipping & FeesWhatnot Canada guide for sellers: how to apply, how shipping and cross-border orders work, commonly reported fees in CAD, GST/HST basics and setup tips.Whatnot in Australia: Can You Buy and Sell Down Under?Is Whatnot in Australia? What Australians can do today, how shipping to Australia works, when a 3PL makes sense, GST basics and an honest review.
Explore Other Topics
- Fees & Payouts: Exactly what Whatnot charges sellers and buyers, how payouts work, and how to keep more profit from every sale.
- Shipping & Orders: How Whatnot shipping works for sellers and buyers: costs, labels, bundling, cancellations, refunds and returns.
- What to Sell & Sourcing: The most profitable categories on Whatnot, category-by-category selling guides, and where successful sellers source inventory.
- Live Shows & Streaming: How to plan, equip and run Whatnot live shows that sell: gear, formats, giveaways, show tools and on-camera skills.
- Grow Your Shop: Proven ways to grow followers, viewers and repeat buyers on Whatnot, from promotion and boosts to reviews and Premier Shop.
- Platform Comparisons: Honest side-by-side comparisons of Whatnot and the other places you can sell: fees, audience, formats and best-fit sellers.
- Whatnot Explained: What Whatnot is, how it works, whether it's safe, and everything buyers need to know about bidding, credits, payments and support.
- Make Money: How people actually make money on Whatnot, realistic earnings, business setup, and training to help you start the right way.