Whatnot Fees in the UK, Canada & Australia
Independent guide, not affiliated with Whatnot. Some links are affiliate links. Disclosure.
Whatnot UK fees are commonly reported as 6.67% commission plus VAT, about 8% including VAT, plus a separate payment processing fee. Canadian and European sellers pay a similar commission-plus-processing structure in local currency. Australian selling availability may be limited or evolving. Rates are set locally and change, so confirm them on Whatnot's regional fee page.
In this guide
- Whatnot International Seller Fees at a Glance
- Whatnot Fees in the UK
- Whatnot Fees in Canada
- Whatnot Fees in Australia
- Whatnot Fees in Europe
- Currency, Cross-Border Sales and Payouts
- Hidden International Costs Beyond Whatnot Fees
- How to Compare Whatnot Fees Across Regions Fairly
- Checklist: Confirming Your Local Whatnot Fees
- Bottom Line on Whatnot International Fees
- Frequently asked questions
Most guides to Whatnot fees assume you are selling in the US. If you are in Britain, Canada or Australia, the numbers and the rules are a little different. Whatnot fees in the UK are commonly reported as 6.67% commission plus VAT, which works out to roughly 8% including VAT, plus a separate payment processing fee. Canadian sellers pay a similar commission-and-processing structure in Canadian dollars, and Australian selling availability may be limited or still evolving.
This guide compares Whatnot's international seller fees region by region, with worked examples, and covers the parts that trip up international sellers: VAT on fees, currency, cross-border sales and payouts. Fees are set locally and change over time, so confirm current figures on Whatnot's fee page for your country before you set prices.
For the US baseline that most sources refer to, see our complete guide to Whatnot seller fees.
Whatnot International Seller Fees at a Glance
| Region | Commission (commonly reported) | Processing | Currency | Notes |
|---|---|---|---|---|
| United States | 8% for most categories; lower for some (e.g., electronics about 5%, coins about 4%) | 2.9% + $0.30 per order on order total | USD | Baseline most guides use |
| United Kingdom | 6.67% + VAT (about 8% total) | Separate processing fee; confirm current UK rate | GBP | VAT may be reclaimable if you are VAT-registered |
| Canada | Similar commission structure | Percentage plus fixed fee per order; confirm in CAD | CAD | GST/HST rules apply |
| Europe (supported countries) | Similar commission structure | Local processing fee | Local currency | VAT rules vary by country |
| Australia | Check availability | Check availability | AUD if supported | Selling support may be limited or evolving |
In every supported region, Whatnot commonly charges no listing fees and no monthly subscription. Optional costs, such as Boost promotion and faster payout options, depend on what is offered locally.
Whatnot Fees in the UK
UK sellers are the most likely to be confused by fee figures, because commission is quoted before VAT. At the time of writing, UK commission is commonly reported as 6.67% of the item's sale price, plus VAT at 20% on that fee. Since 6.67% x 1.2 is about 8.0%, the effective commission including VAT is roughly the same 8% US sellers pay.
UK Commission Examples
| Sale price | Commission (6.67%) | VAT on commission (20%) | Commission incl. VAT |
|---|---|---|---|
| £10 | £0.67 | £0.13 | £0.80 |
| £20 | £1.33 | £0.27 | £1.60 |
| £50 | £3.33 | £0.67 | £4.00 |
| £100 | £6.67 | £1.33 | £8.00 |
| £250 | £16.68 | £3.33 | £20.01 |
Notice that the UK commission including VAT tracks the US 8% almost exactly at every price point. The real differences for UK sellers usually come from the processing fee, VAT registration status and postage costs rather than from commission itself.
The payment processing fee comes off on top of these figures. Because UK processing rates are set locally, check the current figure on Whatnot UK's fee page and add it in our Whatnot fee calculator to see your full payout.
Can UK Sellers Reclaim VAT on Whatnot Fees?
If you are VAT-registered, the VAT charged on Whatnot's fees may be reclaimable as input VAT, which means your true commission cost could be closer to 6.67% than 8%. If you are not VAT-registered, which is the case for most new sellers below the £90,000 registration threshold, the VAT is simply part of your cost. An accountant can confirm your position.
For setup, shipping and HMRC basics, read our full guide to selling on Whatnot in the UK, and for VAT on your own sales, see Whatnot sales tax and UK VAT.
Whatnot Fees in Canada
Canadian sellers pay fees in a structure similar to the US: a commission on the item's sale price and a payment processing fee on each order, both in Canadian dollars. The exact local commission rate, processing percentage and fixed per-order fee should be confirmed on Whatnot's Canadian fee page, because they are set for the Canadian market.
Illustrative Canadian Example
If Canadian rates mirror the US structure of 8% commission and 2.9% + $0.30 processing, a $50 CAD sale would cost about $4.00 commission and $1.75 processing, leaving about $44.25 CAD before costs. A $10 CAD sale would cost about $1.39, or roughly 14%, because the fixed fee hits small sales harder. Treat these as illustrations and use current Canadian rates for real pricing.
Canadian Considerations
- Shipping costs are relatively high in Canada, so bundling matters even more for low-value items.
- GST/HST rules can make platforms responsible for collecting tax on some sales, and sellers above the $30,000 small supplier threshold generally must register.
- US-dollar sourcing exposes you to exchange rates. Convert inventory costs to CAD before calculating margins.
Our guide to selling on Whatnot in Canada covers setup, shipping and cross-border orders.
Whatnot Fees in Australia
Whatnot's established markets are the US, Canada, the UK and a number of European countries. Selling availability in Australia may be limited or evolving. That means there may be no Australian fee schedule to quote, and you should not assume US or UK rates would apply if Whatnot launches selling there.
What to do as an Australian:
- Check Whatnot's current supported-countries list in the help center.
- If selling is supported, find the Australian fee page and note commission, processing and how GST is treated on fees.
- If it is not supported, avoid workarounds such as using an overseas address, which can breach Whatnot's terms.
- As a buyer, factor international shipping, GST on imports and possible duties into any cross-border purchase where shipping is supported.
Our guide to Whatnot in Australia covers what Australians can do now and how to prepare.
Whatnot Fees in Europe
Whatnot operates in a number of European countries, with fees charged in local currency and a commission-plus-processing structure similar to other regions. VAT treatment of fees and sales varies by country, and EU rules can make marketplaces responsible for VAT on certain transactions. Confirm rates and VAT details on Whatnot's fee page for your country, and see where Whatnot is available for an overview of supported regions.
Currency, Cross-Border Sales and Payouts
Currency
Sellers in each supported region generally list, sell and get paid in their local currency. That avoids conversion costs on domestic sales. Conversion can come into play when you source stock in another currency, sell cross-border where supported, or use a payout account in a different currency.
Cross-Border Sales
Whether you can sell to buyers in other countries depends on Whatnot's current international shipping setup, not on individual seller choice. Cross-border orders typically involve higher shipping, possible duties and taxes for the buyer, and longer delivery times. See Whatnot international shipping for what ships where.
Payouts
Payouts generally go to a bank account in your own country and currency after orders ship or deliver and processing clears. Faster payout options and their fees may differ by region. Our guide to Whatnot payouts explains the process.
Hidden International Costs Beyond Whatnot Fees
For sellers outside the US, Whatnot's fees are often not the biggest cost difference. These are the costs that more often decide whether a show is profitable.
Sourcing in a Foreign Currency
Many popular products, from sealed trading card boxes to sneakers, are priced and traded in US dollars. If you buy stock in USD and sell in pounds or Canadian dollars, your cost depends on the exchange rate on the day you pay, plus any conversion fee from your bank or card. As an illustration, if one US dollar costs 1.35 Canadian dollars, a US$100 box costs C$135 before shipping and import charges. If the rate moves against you between buying and selling, your margin shrinks even though nothing about Whatnot's fees changed.
Import Charges on Inventory
Bringing inventory into the UK, Canada or Australia from abroad can trigger import VAT or GST, customs duty depending on the goods, and courier handling fees. These are part of your cost of goods. Build them into your per-item cost before you calculate break-even prices.
Domestic Postage Relative to Item Value
Postage in many countries is high relative to the value of a single card or small collectible. Buyers pay shipping, but high shipping relative to item price can reduce how much they bid. Combined shipping across several items in one show helps, and so does accurate weight profiling.
Giveaway Shipping
In most cases sellers cover the shipping on giveaway items. Where postage is expensive, a giveaway can cost several times the value of the prize. Buyer-only giveaways, where the prize ships with a paid order, are often more economical.
Grading and Authentication
Card sellers outside the US may pay more and wait longer to have cards graded, because of international shipping and insurance to and from grading companies. If graded cards are central to your shop, include those costs in your margin calculations.
How to Compare Whatnot Fees Across Regions Fairly
If you are deciding where to focus, or simply checking whether your fees are in line, compare like with like:
- Use total fees, not commission alone. Commission plus processing, including any fixed per-order amount, is your real cost.
- Account for VAT or GST on fees. Whether it is a cost or reclaimable depends on your registration status.
- Use local currency figures. Converting to another currency can make fees look higher or lower than they are.
- Include shipping economics. Fees are only part of the cost; postage relative to item value often matters more outside the US.
- Check for category differences and promotions. Whatnot periodically runs category promotions, which may differ by region.
Our Whatnot profit margins guide shows how to build these costs into your pricing in any currency.
Checklist: Confirming Your Local Whatnot Fees
- Open Whatnot's fee page for your country, or search the help center for seller fees.
- Note the commission rate and whether it is quoted before or after VAT or GST.
- Note the processing percentage and fixed per-order fee in your currency.
- Check whether any category has a different rate, and whether a promotion is running.
- Check the payout options and any fees for faster payouts.
- Run three test prices, such as low, typical and high, through a fee calculator.
- Re-check every few months, because rates and promotions change.
If you want guided help building a reselling business in a supported country, the Marketplace SuperHeroes free workshop lists the USA, Canada, the UK, Australia and several European countries among its supported countries. It is independent of Whatnot, and its organizers state results are not typical or guaranteed.
Bottom Line on Whatnot International Fees
UK sellers commonly pay 6.67% plus VAT, about 8% including VAT, plus processing. Canadian and European sellers pay a similar structure in local currency, and Australian availability may be limited. Always confirm current local rates, account for VAT or GST on fees, and compare total costs rather than headline commission.
Next, read the country guides for the UK, Canada and Australia, or return to the full Whatnot seller fees breakdown.
Frequently Asked Questions
What are Whatnot fees in the UK?
UK seller commission is commonly reported as 6.67% of the item's sale price plus VAT, which comes to roughly 8% including VAT, plus a separate payment processing fee. There are no listing fees or monthly subscriptions. On a £50 sale, commission including VAT would be about £4.00 before processing. Confirm current UK rates on Whatnot UK's fee page.
What are Whatnot fees in Canada?
Canadian sellers pay a commission on the item's sale price and a payment processing fee on each order, in a structure similar to the US model of about 8% commission plus 2.9% and a fixed per-order fee. Fees are charged in Canadian dollars, and the exact local rates should be confirmed on Whatnot's Canadian fee page.
What are Whatnot fees in Australia?
Whatnot's established markets are the US, Canada, the UK and parts of Europe, and selling availability in Australia may be limited or evolving. If Australian selling is supported when you check, Whatnot would publish local fee rates. Check the current supported-countries list and fee pages in Whatnot's help center rather than assuming US or UK rates apply.
Why do Whatnot UK fees include VAT?
In the UK, VAT applies to many services, including the marketplace services Whatnot provides to sellers. That is why commission is commonly quoted as 6.67% plus VAT. If you are VAT-registered, you may be able to reclaim the VAT element as input tax, which lowers your effective cost. An accountant can confirm whether that applies to you.
Do international Whatnot sellers pay currency conversion fees?
Sellers who are paid in the same currency they sell in, such as pounds in the UK or Canadian dollars in Canada, generally avoid conversion. Conversion costs can arise on cross-border sales, where supported, or if your payout account is in a different currency. Check the payout settings and your bank's terms.
Are Whatnot fees cheaper in the UK than the US?
Headline commission is broadly similar: about 8% in the US for most categories and about 8% including VAT in the UK. VAT-registered UK sellers who can reclaim the VAT may pay less in effect. Processing fees are set locally, so compare the full fee, not just commission, using current rates from each region's fee page.
More Fees & Payouts Guides
- Whatnot Seller Fees: Full Breakdown of What Whatnot Takes
- Whatnot Fee Calculator: Estimate Your Payout and Profit
- Whatnot Fees vs eBay Fees: True Cost of Selling Compared
- Whatnot Payment Processing Fee Explained (With Examples)
- Whatnot Commission Rates by Category
- How Whatnot Payouts Work: When Sellers Get Paid
- Whatnot 1099 and Taxes: What Sellers Need to Know
- Does Whatnot Collect Sales Tax? Seller and Buyer Guide
- Whatnot Buyer Fees: What You Actually Pay Per Purchase
- Tipping on Whatnot: How Tips Work and Fees on Tips
- Whatnot Profit Margins: How to Price for Profit After Fees